West Ham United backs campaign to support the NHS in east London
West Ham United has partnered with a charity to launch a campaign to support the NHS.
Hammers captain Mark Noble is one of the faces in front of the reader that will appear on billboards, subway ticket doors, bus shelters and double-decker buses through September.
The club and Barts Charity hope to increase awareness and support for the NHS in east London with people being asked to wear a specially ordered purple heart-shaped badge to show their appreciation.
Noble, who was born in Canning Town, said: “Growing up in East London, it is even more of a privilege for me to be a part of this campaign.
“NHS workers across the country are on the front lines every day of the year and it is important that we continue to show our gratitude for their incredible efforts, especially after what has been an extremely difficult time with the pandemic. “
West Ham has pledged support for NHS trusts in east London and Essex at the start of the pandemic.
This included promoting charity calls, raising funds for equipment and staff welfare, as well as donating shirts to patients supporting West Ham and NHS staff.
“I hope this campaign will further develop our ever growing relationship and provide much needed support after a difficult time for our incredible NHS,” Noble said.
West Ham has helped save £ 1.4million to the NHS to date through diabetes prevention, including through its award-winning club 150 as part of The Players’ Project, the charity said.
Fiona Miller Smith, Managing Director of Barts Charity, said: “West Ham United are such an integral part of the East London community and we are extremely grateful for the club’s continued support.
“Throughout the pandemic, the club and their fans have always gone the extra mile to help us.
“I will wear my badge as a token of appreciation for all the NHS has accomplished under the most difficult circumstances and as a sign of hope for the future. I urge all Hammers fans to join me.”
Barts Charity spends millions of staff and patients at five London hospitals – St Bartholomew’s, The Royal London, Whipps Cross, Mile End and Newham.
During the Covid-19 pandemic, the charity invested more than £ 7million to help hospital staff and patients.
For a free badge, visit bartscharity.org.uk/badge