Alcohol farm

The new Dior J’Adore eau perfume is the brand’s first alcohol-free fragrance

Almost a century after its creation, the legendary Maison Dior – fashion, beauty and lifestyle branches all inclusive – still manages to create both entirely new concepts and improve on the classics. J’Adore Parfum by Dior, a signature scent of the brand, is getting the biggest makeover of the season that doubles as an added boost for sustainability. The all-new Dior J’Adore Parfum D’Eau features the same sophisticated, sweet scent of the original formulation, but with one major twist: it’s completely alcohol-free and water-based. While you recognize the bouquet’s delicate floral notes (plus a few fresh additions), the scent itself is another story – a milky consistency is potion-like and light, but without sacrificing the strength and elegantly evocative nature of the fragrance. ‘original.

For centuries, alcohol has been considered a key ingredient in perfumery, used to facilitate, distil and amplify scented oils – but the ingredient is also known for its drying effects and potential for irritation. By developing (then patenting) an innovative nano-emulsion technique, J’Adore Parfum D’Eau is essentially formulated from flowers and water by a master perfumer. Francois Demachy. Even the floral component of the new formulation has been adjusted and perfected to reflect the brand’s growing environmental awareness and commitment to sustainable harvesting practices.

Dior Beauty

The lush arrangement of fragrant flowers of jasmine, Chinese magnolia, honeysuckle and neroli come from the solid French flower farm Domaine Florapolis in Provence, now operated by Christelle Archer. After 25 years of abandonment, the farm is once again operational with a exclusive Dior partnership. When infused into the water-based fragrance, they bloom and blossom upon contact with skin for a weightless wrap of fragrance that won’t overwhelm or fade throughout the day.

Dior Beauty

Of course, in line with the iconic original J’Adore, perfume face Charlize Theron is back for an all-new wildly ethereal campaign for the J’Adore Parfum D’Eau update. As Dior enters a new era of beauty, the brand never forgets to honor its history, its past and its most familiar faces. The new fragrance J’Adore Parfum D’Eau will be launched in September 2022.