JuneShine is an alcohol brand with a serious commitment to sustainability. For starters, they source 100% clean energy, combining carbon-free solar and wind power through SDGE’s Power100 program. They use 100% organic ingredients and have recycled an old brewery for their operations. Additionally, they use glassware instead of plastic in breweries, treat wastewater for reuse, use recycled products, and source local organic food for the JuneShine Enclave restaurant. JuneShine makes tequila, rum, vodka, and hard kombucha. It is a unique brewery, and an even more unique company that is committed to sustainable operations on all fronts.
Believe it or not, this is just the beginning of how JuneShine continues to work towards fully sustainable operations. Right now, making a brewery green is complicated because everything from energy to packaging and the carbon footprint of shipping has to be considered. JuneShine donates 1% of its sales to 1% For The Planet. They require their suppliers to be USDA Organic certified whenever possible and use a display menu to avoid wasted paper menus.
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Additionally, the company currently uses cardboard six-pack holders instead of plastic. However, they are still working on using printed cans instead of plastic wrapped cans. JuneShine is also working to turn green spaces into community gardens, working to use recycled water for brewery lawns.
If you’re looking to green your own business or just your lifestyle, here are some tips we’re seeing coming out of the hospitality, restaurant and alcohol industries this year.
Green products: From ingredients to packaging, one of the most obvious ways to green your lifestyle or business is to consider the sustainability of the products you use. This includes ingredients and packaging for products you create or use every day.
Green energy: Many local energy companies now have clean energy programs that allow you to purchase wind or solar power as a percentage of your overall energy usage. It can cost a bit more, so it’s often optional, but it can save you from having to install your own solar system.
Recycling : JuneShine This may be the first time we’ve heard of a brewery recycling an entire facility for its operations, but if you think about it, it’s not really that rare. Instead of building a business from scratch, consider renovating an existing building that already comes close to meeting your needs.
Community Involvement: Many programs now allow individuals and business owners to reduce their carbon footprint. Consider joining a program like 1% For The Planet that helps you find ways to give back to the community and the climate.
Shipping and carbon footprint: If you ship products to or from your location, you probably know that it has an impact on the climate. Downsizing products, greening packaging, or creating closed loops of reusable packaging can all make a difference in reducing the carbon footprint of shipping.
In JuneShine’s case, they decided to partner with the National Forest Foundation (NFF) to plant trees that were used to make their cartons. They source cardboard and paperboard made from sustainably managed forests that only plant native trees to protect biodiversity and habitat.
JuneShine alcohol is “sparkling, fruity and alcoholic” and, should we add, very long-lasting.
Images via JuneShine
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