Alcohol farm

The explosion of technology and its impact on the American liquor industry

It is well known that the alcoholic beverage industry is one of the most regulated industries in the United States, perhaps with good reason. The heavily regulated liquor market we live with in the United States is our collective legacy of Prohibition, its repeal, and the ratification of 21st Amendment to the Constitution. The 21st The amendment delegates to the states and the District of Columbia the regulation of alcohol within their borders. A patchwork of sometimes bizarre, sometimes quaint, often illogical, liquor-focused statutes and localized regulations flourished across the United States in the 1930s; many provisions have not been updated since.

As a result, unlike other domestic and global industries and markets, the US alcohol industry has not evolved in a homogeneous or monolithic fashion and is resistant to sudden or frequent change. Rather, it evolves and continues to evolve in small increments, state by state, county by county, and city by city. Those who want to make big changes in the alcohol industry must exercise patience and persistence, working against ingrained regulatory systems and inflexible vested interests like water on a rock over time.