Alcohol formula

The Every Company enters the booze arena with protein-enriched hard juice




October 13, 2022 — The Every Company, formerly Clara Foods, is breaking into the realm of alcoholic beverages with the launch of Build by Pulp Culture+, billed as the “first of its kind” protein-enriched hard juice.

The launch further validates the alternative protein player’s ability to bring animal-free ingredients to market and closely follows a major scaling milestone achieved in partnership with ZX Ventures’ BioBrew, the global investment and innovation from AB InBev.

According to Arturo Elizondo, CEO and co-founder of Every, the launch “proves once again Every Protein’s ability to unlock innovations never seen or tasted before”.

To date, the company has demonstrated versatility in a variety of applications, including cold-pressed juices and baked goods such as macaroons.

“It’s exciting to continue to unveil new categories for food and beverage brands that meet the expectations of today’s consumers,” adds Elizondo.

Fully functional drink
Build by Pulp Culture+ is a hyper-functional, full-spectrum beverage fortified with beneficial probiotics, adaptogens, source-verified super fruits and superfoods, and animal-free Every Protein.

The arrival of Every in the world of best drinks follows an important step in the production of its Every Protein, carried out in partnership with BioBrew from AB InBev.Until now, adding protein has been beyond the reach of Pulp Culture formulators, who previously struggled to identify a protein with the right solubility, texture and neutral taste profile for their premium live culture beverages. superior, reveals the company.

The superior performance of each protein among the major soluble proteins finally unlocked this drink from Pulp Culture. It required no masking agents, sugar or other unnecessary additives to create its first-to-market protein-enriched hard juice.

According to the brand, the launch heralds a new chapter, which provides for a nationwide retail launch for the new line.

Alcohol innovation heats up
Every’s entry into the burgeoning world of best drinks follows a milestone in the production of its Every Protein, produced in partnership with AB InBev’s BioBrew.

Every and BioBrew operationalized their partnership in 2021 and, in August of the same year, saw the first major step towards large-scale fermentation through the strategic alliance. This milestone is an indicator of Every’s mission to democratize protein intake.

“From day one, we set out to do two things: 1) make animal protein available to everyone, everywhere, and 2) do it in a way that captures people’s imaginations and taste buds with new types foods the world has never seen,” says Elizondo. “These latest commercial and scaling achievements are proof that we are making great strides on this journey.”

The Pulp X Every super drink is now available online for US consumers, with a retail rollout to follow.

Edited by Elizabeth Green

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