Sale Sharks scrum-half Will Cliff, who coaches players at Knutsford Rugby Club, has only recently entered the brew.
The 33-year-old has teamed up with compatriot Tom Holmes to launch a range of Bach 95 beers during lockdown.
“I wanted to do something like a distraction, a learning curve,” Will said.
“I have a business degree and I had this idea.
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“We launched in December 2020 and it went really well.”
The brand name Bach, pronounced “batch”, comes from their hometown.
“Tom and I grew up in Sandbach,” Will said.
“We thought about having a batch of beer.”
Bach 95 is a reduced calorie premium lager that is also vegan and gluten free.
Beer contains water, malt, hops and yeast.
“We’ve had great feedback on it,” Will said. “It’s only 95 calories per box. As people are more concerned about health and well-being, it seems to be a popular choice.
“People started asking if we were making a non-alcoholic version.
“So we decided to create one. We teamed up with Gregg Sawyer at the Tatton Brewery in Knutsford.
“We found a recipe and went back and forth to tweak it.”
Eventually, the duo concocted their favorite formula and Bach Zero was born.
“I would describe the taste as savory,” Will said. “We deliberately wanted it to always feel like drinking a beer.
“It’s quite crisp and refreshing and still has that hoppy taste.”
Beers are available at Dexter and Jones on Princess Street and The Botanist Bar and Restaurant on Princess Street.
“Our main goal now is to get more bar and restaurant signups,” Will said.
“The New World Trading Company has agreed to stock it in all of its 33 restaurants, including the Botanist Group, during its next menu change, which is exciting.”
For more details visit bach95.com