Alcohol formula

Seltzers, processed food research, alcohol market updates and more

Seltzer strategy: Chinese ZEYA turns to supermarkets, distribution channels and rolls out new packaging

China’s first hard seltzer company ZEYA has turned its attention to supermarkets and retail channels, after shifting away from e-commerce, which accounted for the majority of sales in recent pandemic-hit years.

The company was founded in June 2020, and about 70% of sales came from ZEYA’s WeChat store. Hard seltzers are also sold on Tmall and Little Red Book. On e-commerce, the company sells 80,000 to 100,000 gross merchandise volume (GMV) per month.

This year, he predicts that modern and on-trade channels will account for the majority of sales, and that e-commerce will contribute 7-10% of total sales. Co-founder Eric Hoang said FoodNavigator-AsiaOnline alcohol sales have not taken off as much in China as elsewhere.

Over the past few years, China has handled COVID-19 quite well, with little disruption to the restaurant industry. So people are still going to bars, restaurants, whereas in a lot of other markets there’s been a need to go online, it’s not so obvious here​.

Processed foods including pickles linked to higher risk of eczema in adults – Chinese study

Frequent consumption of processed foods leads to an increased risk of atopic dermatitis, according to a study of adults living in China.

Atopic dermatitis (AD), widely known as eczema, is a chronic inflammatory skin disease that affects 2-17% of adult populations worldwide.

The risk factors for AD in adults are complex. Some studies have reported a Mediterranean diet and fermented milk products may offer protective factors against eczema, while others have suggested that a high intake of refined grains, red meat, dried foods commonly known as diet westerner, may increase the risk of Alzheimer’s disease and inflammation. .

However, the effect of processed foods in Chinese diets on AD remains unclear,”the huge differences between Chinese and Western diets make the findings of previous studies impossible to generalize well“, wrote the researchers in Nutrition Frontiers​.

Fightback: How APAC’s alcohol sector is succeeding after the COVID-19 hangover – Exclusive in-depth analysis

The alcohol sector in the Asia-Pacific region has been one of the hardest hit by the COVID-19 pandemic due to the closure of many hotel outlets, but insiders say the outlook is positive thanks retail modernization, product innovation and sustainability efforts.

That’s why, in this edition of the FNA Deep Dive, we take a closer look at the state of the alcohol industry in 2022, the major trends driving its growth, and the challenges that remain.

Although it has faced its share of problems due to food service shutdowns and alcohol bans in various countries in the region, the alcoholic beverages market in APAC is still expected to grow around 3.6 % until 2025 to reach a value of 420 billion US dollars.

Alcoholic beverage companies in the region are working to stimulate this growth as much as possible by evolving product and packaging offerings based on post-COVID-19 consumer demands, for example in terms of product formats where ready-to-drink (RTD) alcoholic beverages are seeing a surge in demand in many markets.

The rise of in-house livestreamers? How nutra brands are responding to China’s tax evasion scandal

Some nutrition brands plan to date a team of insider live influencers, following a high-profile tax evasion scandal involving one of China’s key opinion leaders (KOLs) .

In December, Viya Huang, China’s “live-streaming queen”, was fined 1.34 billion RMB ($210 million) for tax evasion. China’s tax authority announced that Viya, whose real name is Huang Wei, evaded tax amounting to RMB643 million ($100 million) between 2019 and 2020.

Against this backdrop, popular livestream KOLs are now coming under closer scrutiny, with some companies seeing the benefits of building their own in-house livestream talent team.

“If you’re a brand that has enough scale and you’re running these live streaming operations, there’s a point where the cost to you of doing live streaming in-house makes more sense than continuing to outsource it”,Michael Norris, head of research at AgencyChina, a Shanghai-based consultancy, said NutraIngredients-Asia.

More confusion? China ‘solid drink’ makers must change product labels from June 1

Makers of “solid drinks” will have to follow a set of new rules, such as changing their product labels, to prevent consumers mistaking them for health food or infant formula, Chinese authorities said.

In China, “solid beverages” are defined as general foods prepared by processing food raw materials and food additives into powder, granules or lumps.

They are not the same as diet foods or infant formula, but there have been reports of consumers mistaking them for infant formula.

To avoid consumer confusion, firms making “solid drinks” will have to adhere to four new rules from June 1, China’s State Administration of Market Regulation (SAMR) has announced.