In July, Peroni will relaunch its portfolio of non-alcoholic (0.0%) and medium-strength (3.5%) beer moderation in Australia, under the main Peroni brand Nastro Azzurro, continuing to offer the same passion and Italian flair to customers.
Launched in Europe in April this year, Peroni Nastro Azzurro 0.0% and Peroni Mid Strength 3.5% are made from the signature Nostrano dell’Isola corn, grown exclusively for Peroni in northern Italy, creating the same exhilarating Italian taste.
Birra Peroni has implemented technology in its Rome brewery to allow Peroni Nastro Azzurro 0.0% to match the flavor profile of the signature beer, Peroni Nastro Azzurro, which has been brewed since 1963. This technology allows the recipe base and ingredients of Peroni Nastro Azzurro to be used, and only after the characteristic aroma and taste profile of Peroni Nastro Azzurro are fully developed, the alcohol is gently removed to deliver the crisp, refreshing Italian taste.
Australians still enjoy a drink but are increasingly drinking beer responsibly, with Australian alcohol consumption at historic lows. These new Peroni beers cater to Australia’s evolving tastes, allowing premium beer lovers to moderate their alcohol consumption while enjoying the full and distinctive flavor of Peroni.
Kym Bonollo, Head of International & Craft at Asahi Beverages, says: “Peroni Nastro Azzurro 0.0% and Peroni Mid Strength 3.5% will replace Peroni Leggera and Peroni Libera across Australia, giving beer lovers a taste of Peroni more authentic.
“This launch has been a truly global partnership between the local Australian team, our global team in London and our local team in Birra Peroni, Italy to develop these amazing and, should I say, refreshing infusions. More than ever, we’re moderating all of our choices, but we shouldn’t have to compromise on taste. Revamping our moderation portfolio to bring the uplifting taste of Peroni Nastro Azzurro to more consumers is simple but positive for our future.
Peroni Nastro Azzurro 0.0% will also replace Peroni Libera 0.0% in partnership with the Aston Martin Aramco Cognizant Formula One™️ team and will appear on the car and all team gear, along with the brand new beer set 0.0% which will be served at prestigious events across the Formula One™️ global calendar.
The launch of Peroni Nastro Azzurro 0.0% in the Australian market will be supported by an above the line campaign across TV, video on demand, out of home, digital and social channels from September 2022. Beer will be available at retail and on site. .
Asahi Beverages is committed to providing more options for beer drinkers to moderate their alcohol consumption. Already, 29% of Asahi Beverages’ beer sales come from zero, low and medium strength beers.