It will soon be much easier for New Jersey residents to have alcohol delivered to their doorstep.
New Jersey’s Division of Alcoholic Beverage Control recently approved a new rule that significantly modernizes alcohol distribution practices in the state. Starting this fall, third-party services like DoorDash, Instacart and Amazon Flex will be allowed to deliver alcohol (including cocktails to go) directly from restaurants, bars and liquor stores to the customer’s home.
Prior to the introduction of the new law, dubbed the “Third-Party Delivery Permit,” ABC regulations only allowed licensed retailers and carriers to deliver alcoholic beverages in New Jersey. Once the Third-Party Delivery Permit is enacted, independent contractors using their own vehicles (such as third-party companies like DoorDash) will also be permitted to deliver alcohol. The only thing they will have to do is pay an annual cost for the permit, which is $2,000.
New Jersey Governor Phil Murphy said the new law is a step forward in a technologically changing world and highlighted the security aspect of it.
“Security is a key part of this decision; we want to make sure those involved in delivering and receiving these products are authorized to do so,” Governor Murphy said in a statement. “As we continue the economic recovery from COVID-19, we must continue to take steps to evolve and adapt to our new normal.”
Companies or independent contractors interested in acquiring the permit will be able to apply for it on the department’s authorization system (POSSE) from October 1, 2022.