If you’re the “local support” type, you can add a new Dallas service to your list of preferred providers. It’s called Lollipopand it’s a streamlined liquor delivery service started by four Dallas entrepreneurs who put their wits to work for a new venture.
They launched the service after feeling frustrated with the high prices charged by most liquor delivery services, as well as the long wait times for order delivery.
They come with major references.
Tony Hormillosa, whose day job is playing bass in Dallas rock band Pleasant Grove, has been in the courier/delivery business for decades. He and his brother Robb Hormillosa previously founded Go Green Couriers, an eco-friendly delivery service using bicycles and hybrid vehicles, an idea well ahead of its time.
The brothers worked on a project in downtown Los Angeles and occasionally ordered drinks from a liquor store, which delivered them by bike. They started thinking about the idea of layering software on top of a liquor store concept, to make it easier to order liquor on demand.
“We wanted a company where we could control the whole process and not have to rely on a third party to outsource deliveries to us,” says Tony.
They partnered with Henry Talamantes, chief revenue officer of Lollidrop and a “serial entrepreneur” who previously founded Fetch Package; and Matt Shipley, a software guru who co-founded My Walk Book, a mobile survey program, and worked for GoMatic, an early online grocery store.
They launched their first Lollipop Hub in Dallas County, featuring a liquor store featuring wine, beer, seltzer, spirits and “extras” such as sodas, bitters, Luxardo maraschino cherries and ice packs at a great price of $3.99. for a 10 pound bag.
Beer options range from Yuengling to Deep Ellum Brewing to White Claw. Spirits include everything from Fireball Cinnamon Whiskey to Four Roses Bourbon to all Ingredients for a Campari Spritz: Campari, sparkling Pellegrino, La Marca Prosecco and a fresh orange.
Talamantes says they’ve taken key steps to ensure they can deliver faster and at a price comparable to a regular liquor store, compared to the markup prices charged by other delivery companies. of alcohol.
“All other services like Drizly or Minibar are all pure software – a marketplace where companies can sell products on their platform,” Talamantes explains. “And the liquor stores don’t want to be in the delivery game, so they contract out the drivers, who do Uber, pizza delivery, etc. When we looked at that, it seemed inefficient.”
Talamante says they decided to tackle the difficult task of being licensed as a parcel shop – but to treat it as a hub for delivery, instead of opening it to the public. It’s like the company is bringing the concept of a ghost kitchen to liquor stores, reducing the cost of a storefront.
“We’re TABC licensed, so we’re a true liquor store, which allows us to match liquor store prices,” says Talamante. “By controlling inventory, we’re able to do things that Drizly and other third-party apps can’t.”
They use the same dispensers that supply chains like Goody Goody, so their current inventory includes what you might find at any standard liquor store. As they ramp up, they plan to go back and fill in with local brands.
And with their own drivers, they say orders can arrive in 30 minutes, depending on demand.
They are currently able to deliver to most neighborhoods in Dallas County, but not all. Deliveries are made in bright purple Booze Wagons. They will expand into the DFW area down the road.
“When we tell people it’s about retail prices and free shipping, we get the same response: disbelief,” Talamantes says. “It’s really about tackling the fee fatigue that everyone has grown weary of with traditional delivery services and removing all of those for a better experience.”