Alcohol farm

Launches of alcohol-free and low-alcohol drinks: May 2022

DECEM light alcohols

Masterchef 2016 finalist Billy Wright is launching a new range of 10% alcohol spirits in the UK.

DECEM, directly translated as ten in Latin, is a new range of spirits that contains a blend of ten natural ingredients for a light drinking experience. The range consists of three light spirits: London Dry, made from distilled herbs, Spiced Blend, made from Caribbean rum, and Aperitif, made from heirloom herbs.

The range offers an alternative to typical 40% ABV spirits.

“Alcohol consumption is at the very heart of our society, but many of us still cannot enjoy it without having this slight fear of enjoying it a little too much.” says Wright. “By reducing the alcohol content of our drinks, it makes the drinking experience more enjoyable while allowing us to retain all the flavors.​​

“DECEM took three years to prepare, working tirelessly to find the most interesting combinations of fruits, herbs and botanicals to blend truly different liquids that pack in complex flavors while being easy to drink with the most popular blenders. We are proud to launch the first three spirits in the DECEM range and offer drinkers lighter alternatives to enjoy all day or all night.

Mahala Botanical


Mahala Botanical, a non-alcoholic spirit created in South Africa, has announced its launch in the UK.

Winner of the prestigious Trophy for Best Alcohol-Free/Low-Alcohol Spirits at the 2020 Michelangelo International Wine & Spirits Awards, Mahala – which means ‘free’ in Zulu – is also free of sugar, gluten, colorings and flavorings artificial.

Created and co-founded by master distiller Danielle Schoeman using a unique triple distillation process in her bespoke vacuum stills, Mahala is made from nine medicinal botanicals, many of which are native to South Africa and some of which are harvested from Schoeman’s farmland.

Teaming up with former Managing Director of Pernod Ricard South Africa, Paul Scanlon, the duo began developing Mahala during the global pandemic. The drink is produced from farm to bottle at Schoeman’s Doña Distillery in Cape Town, South Africa.

“Intended to be mixed with a premium tonic, sparkling water or beer/ginger beer, upon opening a bottle of Mahala, the fragrant clove and cardamom become apparent, ​​with subtle Buchu floral notes from the native South African fynbos,”says the mark. “On the palate, Mahala first tastes delicate spices like cloves and pepper, with hints of Buchu, followed by ​​with subtle citrus notes of pelargonium orange and lemongrass, and a herbaceous and lemony finish.

Canned cocktails


Australia’s largest independent seltzer brand, Saintly Beverage Co, has just launched a low-sugar, low-alcohol canned cocktail under the iZZ! cocktail brand.

The drink comes in two flavors: watermelon margarita and passion fruit mojito.

“Unlike other traditional cocktails, this tasty sparkling refreshment has less than 4% alcohol volume than a standard cocktail, allowing iZZ! amateurs to take a little more control of their weekend sessions”,says the company. “iZZ! recipes are crafted with the balance of a mixologist-designed cocktail, using only premium spirits and natural ingredients that are blended together to create a low-calorie, low-carb, low-sugar cocktail .

Drinks are available at Dan Murphy’s and BWS across the country, available as a four-pack for $25.00 or a 12-pack for $65.00.

Belvoir Farm Non-Alcoholic Passion Fruit Martini

Belvoir Farm Passion Fruit Martini 250ml

British premium soft drink company Belvoir Farm is bringing its non-alcoholic passion fruit martini to the market after a successful launch in the takeaway trade last year.

The drink is “sweetly bubbly, made with real tropical fruit juices and Madagascar vanilla extract for a delicious exotic taste and contains no artificial preservatives, flavors, colors or sweeteners”. It is part of a line of RTD mocktails that includes Peach Bellini and J&T.

“We have had an overwhelmingly positive response to our RTD mocktails,”​comments Belvoir Farm MD Pev Manners. “With the slow, motionless pace picking up and more and more people looking for local brands that offer a refreshing, real taste without anything artificial, our Passionfruit Martini is a good swap for this classic cocktail. Our grocery customers have been enjoying the drink for the past year and we are now looking forward to introducing it to the retail trade. »

Praha extends to all of Europe


Praha, a Pilsner from Staropramen “that brings together low alcohol content, light taste and bold flavor”, was launched in Romania as part of its expansion across Europe.

4% ABV Pilsner has proven popular among drinkers in Bulgaria, Bosnia and Herzegovina, Croatia, Slovenia, Hungary and Serbia due to its combination of bold flavors and light taste, says Boris Jaranovic, Senior Director of Premium Brands in Central and Eastern Europe.

“Young consumers want to try new types of beer that are progressive, smooth in taste, but also bold in flavor and image. This is why Praha has achieved such success in a short time.

Praha has been sold in the UK as Pravha since 2016.

Rosé without alcohol


Kin Euphorics, the Austin-based soft drink brand launched in the United States in 2018, is launching a new rosé alternative called Bloom.

The drink is “inspired by your favorite all-day rosé, dreamier and tastier and at 0.0% ABV…a scintillating fusion of summer strawberry, barrel oak and rosemary citrus”,depending on the brand.

“Like a warm embrace with your toes in the sand, Kin Bloom brings balance to the current line of Kin Euphorics that is sipped to lift your spirit (day: Spritz + Kin High Rhode) or is a portal to peace (night: Lightwave + Dream Light).”

Support humanitarian aid for Ukraine


British non-alcoholic brewer Nirvana Brewery has launched a limited edition beer to support humanitarian aid in Ukraine.

Limited Edition Lemon Gose 0.5% is an easy-drinking, tart wheat beer inspired by traditional northern German sour beers. A refreshing and rejuvenating Gose, this beer is infused with roasted coriander seeds, dried lemon peel and a handful of dried Persian limes for subtle complexity. Maldon sea salt flakes have also been added to balance out the tart lemon and lime flavors.

“With the summer sun approaching, we thought a bright, sunny beer was in order for our last seasonal beer,”says the brewery. “However, we know that life has been far from sunny for those affected by the war in Ukraine. ​​

“Like many others, we want to do what we can to support those affected by the conflict, so 10% of all proceeds from our limited edition Lemon Gose 0.05% beer will go directly to supporting aid humanitarian.​​

“The design of the beer bottle bears the blue and yellow colors of the Ukrainian flag. Graphic lemons and salt flake drops nod to two of beer’s signature ingredients.

Non-alcoholic wine


The British company Three Spirit has launched two alcohol-free wines: Spark and Sharp.

Created by winemakers and plant scientists, Blurred Vines offers an “all-new ritual for drinking and socializing beyond alcohol.” Spark and Sharp are low in sugar and calories, are vegan and gluten-free, and contain no artificial colors, flavors, sweeteners or preservatives.

“By blending rare cold brew teas, active botanical extracts, fruits and ferments, Three Spirit has created a unique and complex drinking experience that satisfies the moment of wine drinking.”says the mark. “It’s not a dealcoholized wine, it’s not a soft drink, it’s drinks that redefine and reinvent what’s possible. ​​

“Spark offers an alternative to sparkling rosé, with active botanicals, including guayusa, which have been shown to focus the mind and uplift your spirits. Schisandra berries and cayenne pepper promote circulation and increase energy levels; and frank bubbles with tannic flavors of red fruits and notes of green tea, gooseberry and strawberry.​​

“Spark is blended with natural botanical extracts of California poppy, nettle leaf, clary sage and jalapeño, the latter offering spicy notes, before a lingering citrus finish. Coconut water, vitamin D and amino acids are also included, proven to refresh and invigorate body and soul.”

Hardys non-alcoholic wine


Accolade Wines launches Hardys Zero, a trio of state-of-the-art dealcohol-free wines.

The wines – Shiraz, Chardonnay and Sparkling – retain “more of the aroma, body and flavor of a full-strength wine,” Accolade said, thanks to a gentler process of alcohol removal.

The Chardonnay SKU is an updated version of the non-alcoholic Chardonnay sold under the Hardys brand, but with a new recipe and Zero branding.

The drink trio releases in the UK in June.

Peroni Nastro Azzurro 0.0%

peroni inset

Peroni has created a new non-alcoholic version of its beer which it says is virtually indistinguishable from the basic lager.

The beer, called Peroni Nastro Azzurro 0.0%, will replace Peroni’s existing non-alcoholic beer on the market, Peroni Libera, which was launched in 2018.

Libera has been made with a slow fermenting yeast that does not produce alcohol, while Peroni 0.0% is brewed to the brand’s existing recipe and then dealcoholized with a new kit installed at the brand’s base in Rome. .

In taste tests, 90% of consumers said they couldn’t tell the difference between Peroni 0.0%, according to owner Asahi UK.