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ESG activations of alcohol around the world – February 2022 – The IARD Digest

Once a month, the beverage industry-funded International Alliance for Responsible Drinking, which covers alcohol-related health and policy research around the world, reviews some of the environmental, social and governance issues in the alcohol category. Here’s what happened in February.

In Japan, Kirin at developed new “Global Marketing Guidelines for Responsible Drinking” for all of its alcohol brands globally. These guidelines update internal standards for all marketing activities, including a commitment to promote responsible drinking, as well as pregnancy and legal drinking age warning labels.

Kirin also recently announced plans for new offshore wind installationsand his participation in three new plastic packaging recycling initiatives.

Carlsberg at published its full Environment, Social & Governance (ESG) report for 2021, detailing its progress towards the 2022 and 2030 goals of its “Together to Zero” program and its commitment to responsible business and its positive contribution to economies around the world. The program aims to reduce carbon footprint, water waste, irresponsible consumption and accidents to zero.

asahi at released its latest sustainability program, which integrates the previous objectives and introduces new ones. This includes renewable energy, recyclable/renewable packaging, CO2 emissions and net zero carbon targets between 2025 and 2050.

asahi too unveiled responsible drinking apps in Europehelping Czech, Slovak, Polish and Romanian consumers to assess their consumption habits and their fitness to drive.

According to Anheuser-Busch InBev, the World Federation of Advertisers (WFA) will carry out an independent audit of its digital assets this year to ensure they comply with producer self-regulatory sales and marketing standards. The review will include age verification mechanisms, user-generated content regulation, and responsible drinking messages. The group has already developed an audit system that monitors all digital assets against WFA audit parameters.

In BelgiumAB InBev has inaugurated a new line for cleaning and reusing beer bottles which will produce 140 million reusable bottles per year, with annual water savings equivalent to four Olympic swimming pools. The new line will also be used for the company’s range of alcohol-free and low-alcohol beverages.

In Porto Rico, Bacardi plans to halve its distillery’s greenhouse gas (GHG) emissions from 2023. The company has committed to reducing its total GHG emissions by 50% by 2025, reducing the installation alone should represent a reduction of 14%.

In New Zealand, Pernod Ricard East testing new water-saving technology that attaches sensors to vines to monitor their water health in real time. The Croptide system helps growers eliminate water waste by directly measuring the water they actually need.

During this time at China, Pernod‘s Martell Cognac marked the first UN “World Wetlands Day” by launch of the mangrove conservation project in Guangdong province. The mangroves protect the seawall, help prevent tsunami damage and safeguard biodiversity by providing food and shelter for sea animals and birds, like the swift featured in Martell’s iconic logo.

More in United States, Molson Coors Beverage Co at donated $1 million to the Thurgood Marshall College Fund (TMCF) as part of its commitment to supporting diversity and empowering students at historically black colleges and universities (HBCUs). The funding will support programs focused on providing educational resources, leadership development and career opportunities. Molson Coors will also continue to sponsor scholars and provide work experience and employment opportunities, ensuring students of color have access to higher education and career development. TMCF has supported nearly 300,000 students at HBCUs since 1987.

During this time at Canadathe company’s Coors Seltzer brand extension has pledged to double its water restoration efforts in 2022 by restore 6.5 billion liters and plans to fund at least three new water system projects during the first semester.

Return to United States, Suntory BeamHornitos Tequila brand has partnered with GLAAD, the world’s largest LGBTQ media advocacy organization, to support and amplify LGBTQ voices with a $135,000 donation. And Beam Suntory’s Maker’s Mark has become the largest distillery in the world—and the first Kentucky bourbon distiller—to achieve B Corp certification. This certification demands high standards of verified performance, accountability and transparency on factors ranging from employee benefits to supply chain practices and input materials.

In Ireland, Diageo The Guinness brand is launching a three-year barley pilot program to reduce its production carbon footprint, starting with more than 40 farms. The Irish government has credited the Regenerative Agriculture program for highlighting the importance of sectors working together to reduce emissions.

During this time at TanzaniaDiageo Serengeti Breweries split a announced 102 new agricultural scholarships support farming communities in and around its production facilities. Half of the scholarships were awarded to women, marking a “big step forward for inclusion and diversity in the industry”.

In the Netherlands, Heineken at has partnered with KLM Royal Dutch Airlines to serve sustainably brewed Heineken and non-alcoholic Heineken 0.0 on board KLM flights and in its lounges. All Heineken beers brewed for the Dutch market have been produced with 100% sustainable energy since mid-2021, and the partnership with KLM underlines the brewer’s commitment to climate-neutral production by 2030.

The group also released its annual results for 2021, in which Heineken detailed the launch of its updated sustainability and responsibility commitments “Brew a Better World 2030”. The strategy has three pillars: moving to zero net environmental impact; an inclusive, just and equitable world, and moderation and non-harmful use of alcohol.

For more details on the International Alliance for Responsible Drinking, Click here.

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