Belvoir Farm is set to bring its non-alcoholic passion fruit martini to UK pubs and bars in time for summer.
After the success of the variant it made available in stores last year in a 750 ml bottle to share, the family business now intends to offer a 250 ml format that is fully recyclable to a range of wholesalers.
Belvoir Farm Managing Director Pev Manners said: “We have had an overwhelmingly positive response to our RTD mocktails. With the slow, motionless pace and more and more people looking for local brands that offer a real refreshing taste without anything artificial, our passion fruit martini is a good swap for this classic cocktail. Our grocery customers have been enjoying the drink for the past year and we are now looking forward to introducing it to the retail trade. »
The brand’s non-alcoholic passion fruit martini was the company’s best-selling new product and became part of Belvoir Farms’ RTD line of non-alcoholic cocktails. Along with the launch, Belvoir Farms is offering PoS support for sites interested in storing the beverage.
The list of wholesalers receiving the non-alcoholic passion fruit martini will include: Matthew Clark, Nectar, Dayla Drinks, Small Beer, Everards, Libra Drinks Wholesale and Swallow Wholesale Drinks.