Alcohol types

Beer and Craft Beer Market 2022 by Top Key Players, Types, Applications and Future Forecast to 2030 – Shanghaiist

The global beer and craft beer market is valued at US$87.27 billion in 2022 and is expected to reach a value of US$148.83 billion in 2030 growing at a CAGR of 6.9%

Over the past two years, there has been a boost in demand for different traditional beers, including craft beer.

Craft beer is one of the main types of beer which is processed with authentic or non-mechanized procedure by small breweries.

The American Brewer Association (ABA) defines craft brewing as “small”, “independent” and “traditional”.

The annual production of 6 million barrels of beer or less, combined with a small craft brewery. Whereas in independent craft breweries, less than 25% of craft breweries are owned and controlled by a member of the beverage alcohol industry.

Rising demand for more styles of beer, coupled with rising per capita income among target customers, has propelled the demand for craft beer in some of the major beer consuming regions.

Craft beer is generally more expensive than standard lagers.

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Global Beer and Craft Beer Market: Overview

Higher-income consumers are major customers of the global craft beer market. Higher incomes not only stimulate an increase in demand for more expensive products, but also increase the demand for more variety.

It is therefore not surprising that the market for craft beer has grown as incomes have increased dramatically in industrialized countries over the decades.

Beer in general has been subject to many government regulations. The regulations serve several purposes such as increasing government revenue through beer taxes, protecting consumer health, protecting society from alcohol abuse, reducing the price of bread grains and limitation of market power.

Likewise, with the rise in demand for craft beers, governments have endured a two-way interaction with rules and regulations.

On the one hand, regulation has stimulated or constrained craft brewing relative to microbrewers. On the other hand, the growth of craft brewing has induced changes in regulations that have facilitated the subsequent entry of craft breweries.

Key Trends: Growth Drivers and Challenges

Growing preferences for low alcohol content by volume (ABV)

There has been an increased demand for low-alcohol beverages by volume, and sales of non-alcoholic and low-alcohol beers have increased with growing interest from health-conscious consumers and a new and wider range of choice with improved taste. There is a trend towards lower alcohol beers and ciders, which is attributed to a growing awareness of unit alcohol consumption and customers’ willingness to try new beverages.

A large number of restaurants are emerging

With the increase in the number of restaurants, pubs and bars in cities, the demand for craft beer in the market is increasing. An increasing number of social trends among millennials have increased the demand for breweries in the market.

The canning process has been linked to a seven-step process that has proven technologically beneficial for small beer breweries.

Competitive landscape

  • Anheuser-Busch InBev
  • Beijing Enterprises Holdings Limited (Beijing Yanjing Brewery Co., Ltd.)
  • Carlsberg Group
  • Diageo PLC
  • Dogfish Head Craft Brewery, Inc.
  • Heineken Holding AG.
  • Squatters pub and beers
  • Sierra Nevada Brewing Co.
  • The Boston Beer Company, Inc.
  • United Breweries Limited

Global Beer and Craft Beer Market Segment Analysis:

Type-based

ALE

  • White beer
  • Brown beer
  • strong beer
  • Scottish beer
  • Porters
  • Stouts

blond beers

  • Pale lager
  • Dark beers
  • pilsner

Ale accounted for a higher craft beer market share. Over the years, most beer drinking customers have developed a particular preference for traditional beers such as lagers, porters and stouts. This consumer perception has prompted some of the key players in the global beer market to reintroduce different types of traditional beers into the market.

Based on distribution channel

The home dining segment accounted for a higher market share for craft beer. The on-site distribution segment includes outlets such as bars, restaurants, cafes, clubs and hotels. Distributing and selling products in the on-trade market is completely different from the approach and practice used in the off-trade market. In the out-of-home catering segment, the bar or restaurant owner and manager and the professionals working in any outlet (bartenders and servers) play an important role in the sales process.

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Based on age group

  • 21-25 years old
  • 40-54 years old
  • 55 and over

Based on region

North America (USA, Canada, Mexico), Europe (Russia, Germany, France, Italy, Spain, UK), Asia-Pacific (Japan, China, Thailand, South Korea, Australia, India, Indonesia, Thailand), LAMEA (Brazil, South Africa, Nigeria)

Europe dominates the craft beer market. The region has seen an increase in the rate of consumption of different types of craft beer. Due to the increase in demand for these types of beer, Europe includes both regional and international players who play a central role in the growth of the craft beer market size, in terms of value.

Major developments:

  • In 2021 Incroyable, a brand of FrogBeer, launched its first line of non-alcoholic craft beers. The product line consisted of four 0.5% alcohol by volume (ABV) brews.
  • In 2021, Brithop, a brand created by Buxton Brewery, launched a new craft beer with a vibrant and fruity taste, aimed at young consumers in the UK.

Main questions answered by the report:

  • What are the major issues, growth factors and trends in this market?
  • Who are the top profiles contributing to the growth of the global beer and craft beer market?
  • Which regional segments account for the highest revenue share in the global beer and craft beer market?

Key takeaways from the report:

  • The global beer and craft beer market is valued at US$87.27 billion in 2022 and is expected to reach a value of US$148.83 billion in 2030, growing at a CAGR of 6.9​ ​%.
  • In-depth information on regional analysis coupled with other segmental analysis.
  • Challenges, growth factors and trends.

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