Alcohol farm

As the NTSB Calls for Passive Alcohol Screening for Drivers, SOBRsafe Offers a Solution

According to the NTSB Chairman, “We need to implement the technologies we have here, right now to save lives.”​

DENVER, CO/ACCESSWIRE/October 3, 2022/ SOBR Safe, Inc. (NASDAQ: SOBR) (SOBRsafe™ or the Company), providers of passive and tactile alcohol sensing technology, today announced that its Safe Driver solutions are in active market use, with broad expansion announced and underway. . The National Transportation Safety Board (NTSB) recently brought to light “the need for technological solutions to eliminate impaired driving”, and its president Jennifer Homendy implored: “We must implement the technologies we have here, now, to save lives. »

SOBRsafe’s passive alcohol detection in its hover SOBRcheck™ shape currently helps ensure driver safety for companies like Continental services and its 1,800 employees in four states. As Continental CEO Matt Hubbard stated, “SOBRsafe provides an innovative solution to proactively manage our existing alcohol policy, while complementing our existing safety operations. SOBRsafe supports our mission to provide an environment and a safe community.” See an introductory video on SOBRcheck here.

SOBRsafe has now launched its continuous mobile monitoring solution, the SOBRsure™ fitness style wearable wristband. The company entered the ridesharing industry with a partner RubiRides, a service specializing in the safe transportation of children. Noreen Butler, Founder and CEO of RubiRides, explained that “SOBRsafe is revolutionizing preventative alcohol monitoring solutions. SOBRsafe devices will add yet another layer of confidence to our travels, protecting both riders and passengers and helping to ensure that our travels are alcohol-free.”

SOBRsafe intends to launch a version of its wearable bracelet for teenage drivers in the first quarter of 2023.

“We launched SOBRsafe to support recovery and help save lives, and we believe our technology is making a positive contribution now, in real time,” said Dave Gandini, CEO of SOBRsafe. “Our touchscreen technology is hygienic and non-invasive – no breath, blood or urine samples are required. With its adoption by employers, agencies and parents, we believe we can bring safer roads to communities across the country.”

About SOBRsafe™
The annual cost of alcohol abuse in the United States is $249 billion. Nearly half of all work-related injuries are alcohol-related, and 1 in 10 drivers in the United States test positive for alcohol (the highest rate in the world). In response, SOBRsafe™ has developed a proprietary, cloud-based touch ID verification, alcohol detection and reporting system. The technology is transferable across countless form factors, including stationary access control, personal wearable devices, and telematics integration.

Preventive solution in historically reactive industries, it is deployed for commercial fleets, workplaces, alcohol rehabilitation and probation management; other targeted applications include airlines and young drivers. This patent-pending alcohol detection solution helps prevent an intoxicated worker from going to the factory or a driver from being handed the keys to a truck, bus or vehicle from carpooling. A violator is immediately reported and an administrator is empowered to take appropriate corrective action. At SOBRsafe, we are create a culture of prevention and support. To learn more, visit

Contact SOBRsafe:
IR: [email protected]

Sales: [email protected]

Media: [email protected]

Safe Harbor Statement
Our prospects here at SOBRsafe are subject to uncertainties and risks. This press release contains forward-looking statements that involve significant risks and uncertainties. These forward-looking statements are based on our current expectations, estimates and projections about our business, and reflect our beliefs and assumptions based on information available to us as of the date of this press release. In some cases, you can identify these statements by words such as “if”, “may”, “could”, “shall”, “should”, “expect”, “plan”, “anticipate”, ” believes”, “estimates”, “predicts”, “potential”, “continues” and other similar terms. These forward-looking statements include, among other things, plans for proposed transactions, descriptions of our strategies, product and market development plans and other objectives, expectations and intentions, trends we anticipate in our business and the markets in which we operate, as well as the competitive nature and expected growth of those markets. We caution readers that forward-looking statements are predictions based on our current expectations regarding future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements. statements due to a number of factors, including, but not limited to, the risks and uncertainties discussed under the risk factors in our registration statement on Form S-1, as amended (File 333-262665) as well as our other filings with the SEC. We undertake no obligation to revise or update any forward-looking statement for any reason.


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